Missing The Cake

Excerpt from Caution: Your Business Is Not Irreplaceable

At The Trademark Company we have created a great place to work. Happy hours. Trips to local sporting events. Other corporate events. One of these traditions is that no one should work on their Birthday, or at least not a full day. So whenever we have a birthday in the office the tradition is the birthday boy or girl comes in, checks their messages, yadda yadda yadda, we have lunch, a sugar bomb cake and send them on their way to enjoy the rest of the day off.

So today it fell on me to get the cake. I know that our birthday girl loves ice cream cake so I planned on picking one up for her just before the lunch. No worries, I thought, the ice cream store that makes the best ice cream cakes is two blocks away. I’ll just swing up at 11:30 a.m., just before the lunch, and grab one of their delectable morsels. Okay, so I waited till the last minute. My bad.

When I got to the store I pulled on the handle. The door would not open. Like all people faced with a door that will not open I curiously looked at the seam between the door and the frame to see if the lock was engaged. To my surprise it was. Hmmmm, I thought, why is the door locked in the middle of the day? Looking inside I could see the employees standing around. Some working on cleaning counter tops, some just chatting away. I stepped back looking for an hours of operation sign. There it was, posted clear as day: Winter Hours, M-F, 12 p.m-6 p.m. Ahhh, I thought realizing I would soon be on the way to forage for another place that makes ice cream cakes.

But to my good fortunate, or so I thought, an employee came to the door. It was now 11:45 a.m. Awesome. He is going to let me in early so I can buy a cake. To my chagrin, however, he just looked at me from the other side of the window and shrugged his shoulders as if to say “Sorry bud, we’re closed.” Got that from the sign, thanks. But since I figured I was here, he was there, I was one twist of a wrist on a latch lock from achieving my objective. So I decided to sweeten the deal. I opened my wallet and pulled out a bundle of twenties. As a married man with children it is not often I actually have cash in my wallet. But today was my day!

I subtly waived the green at the employee through the window pointing to the display case which held $50 to $75 cakes. This would be a good sale to start the day for a store that averages $4 to $5 per cone. The employee approached the door. My victory was assured. Capitalism had triumphed and in a few minutes I would be bringing back an awesome chocolate chip cookie dough ice cream cake that would be the best sugar bomb we had had in the office in months.

As he stepped forward, however, he shrugged again, pointing to the sign with the hours of operation, and smirked as he walked away to chat with his other employees. Foiled! Commerce and the temptation of an above-average sale had not been enough.

Undaunted, I stuffed my twenties back into my wallet, drove to my local grocery store, and purchased a wonderful Carvel Ice Cream cake. Thank you Carvel! Always great. Available 24 hours a day, 7 days a week.